Written by Phil Cerroni
By Amanda Casanova
Downtown businesses will invite visitors to their doors with a scavenger hunt during the March 23 Irving Community Fest.
Community Fest attendees will be given a Corporate Scavenger Hunt score card that lists participating businesses. Attendees will then have to visit each business for a validation stamp. After attendees receive 12 store validations, they will be eligible to submit their score card for a grand prize drawing.
Some business will also have door prizes for visitors.
In a letter to Irving Merchants, Jacqueline Madden, special events supervisor for the City, stated the event will help bring in customers who wouldn’t normally visit the downtown shops.
“The goal of the Corporate Scavenger Hunt score card that is to increase store traffic and to assist merchants with securing names and email address in order to stay in touch with current and future customers,” she said.
At 2 p.m. during the Community Fest, participating merchants will each talk for 30 seconds about their business. They will also announce door prize winners and the grand prize winner will also be named.
Community Fest will take place from 10 a.m. to 2 p.m. on March 23 at Senter Park Recreation Center, 901 S. Senter.