Written by Phil Cerroni
Kindness comes in all shapes and forms, and in celebration of Random Acts of Kindness Day on Feb. 17, Michaels hopes to inspire customers to participate by giving away more than $100,000 in gift cards at its nearly 1,100 U.S. and Canada stores.
This is the second year Michaels will randomly hand out free gift cards in its stores in observance of the international holiday. Gift card recipients will be encouraged to "craft it forward" and exhibit their own random act of kindness towards another person. This year, the craft store is celebrating throughout Random Acts of Kindness Week, Feb. 11-17, by asking customers to share their own random acts of kindness on the Michaels Facebook page and to use the hashtag #RAOKDIY when sharing on Twitter and Instagram.
"We've heard wonderful stories from our customers and store associates about how inspired they were by the giveaway last year," said Michaels Chief Marketing Officer Paula Puleo. "This year, we've asked our customers to share their stories on Facebook, Instagram and Twitter so they might inspire others to embrace the spirit of Random Acts of Kindness Week."