Written by Staff
By Will Jukes
Healthcare has the feeling of an institution that, like church and the constitution, doesn't change much over the years. The first hospital was established in India in 400 AD, and looked pretty much like what you see today, minus advances in technology and medicine. The model for educating doctors dates back to medieval Europe, and the traditional division between surgeons and doctors goes all the way back to Hippocrates. Not all of those traditions will change in the near future, but according to Christie Lawrence, marketing strategist and business development manager for Sybrid MD, some of it needs to.
Lawrence gave a talk at Ed Lewellen's 'New Normal' Business Conference at Hackberry Creek Country Club Friday, April 5th in which she emphasized the changing nature of the healthcare industry, the influence Obamacare will have when it goes into full effect in 2014 and the currently unsustainable business practices in the healthcare industry that need to change going forward.
Lawrence emphasized ACO's, organizations designed to streamline and cut costs in healthcare practice without degrading care quality, as well as the potential for growth in the healthcare industry. “1 in 9 jobs in this country will be in healthcare,” she said, indicating opportunities for employment in one of the country's most crucial industries.
Read the whole story in the April 13 edition of The Rambler.