Written by Phil Cerroni
Kids are willing to do almost anything to get the toys they want for Christmas according to Walmart’s Talking Holiday Toys Survey, which found that 68 percent of kids said they would clean their rooms daily for a year, while 84 percent would work hard and give up playtime. But every child has limits; only 23 percent of kids would eat spinach for a year to get their holiday toys. The survey also found that mom and dad favor educational toys and are focused on price.
“The survey reflects what we are seeing in our stores. Parents are intent on fulfilling their kids’ holiday toy wish lists and at the same time, are looking for the most affordable options,” said Laura Phillips, senior vice president of toys, seasonal and celebrations, Walmart U.S. “As the largest seller of toys in the U.S. we have a unique ability to leverage our size and scale in a way that meets those needs and helps parents deliver a Christmas to remember.”
Walmart’s Talking Holiday Toys Survey, which polled 1,009 children between the ages of 3 – 11 and their parents, also discovered:
Naughty or nice? Kids who’ve had a few time outs this year are in luck. While the majority of kids think their behavior impacts the amount of holiday toys they get, 78 percent of parents plan to buy the same amount of toys for their children regardless of how naughty or nice they’ve been throughout the year.
Wish list toys – parents and kids disagree: The top toy gifts parents want to give their kids this Christmas are “toys that teach;” however, the top toys on kids’ wish lists are dolls and action figures.
“We have seen that educational toys – including kids’ tablets – are one of the most popular categories this year,” shared Phillips.
Those sneaky kids: Parents are in the dark when it comes to knowing whether or not their kids find their gifts ahead of Christmas. Nearly twice as many kids as their parents say they found their gifts before the big morning (23 percent vs. 14 percent). The top hiding place? The closet.
Nagging works. Asked about the most persuasive technique their child uses to get the toy he/she wants for Christmas, the top response for parents is their child asking them repeatedly for the gift. Similarly, when kids are asked what they think is the best way to ensure that they get the toy they want for Christmas, the most popular response was to keep telling Mom or Dad over and over and over again.
The toy store parents are looking for: Price is the most popular factor among parents for determining the type of store to shop at for Christmas toys.