Written by Phil Cerroni
The Hospitality Sales & Marketing Association International (HSMAI) recognized the Irving Convention and Visitors Bureau (ICVB) with three additional Gold Adrian Awards for compelling advertising, public relations and marketing campaigns in the 56th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.
The ICVB was recognized for its work on attendance-building initiatives for consumer events held at the Irving Convention Center at Las Colinas, key public relations placements on behalf of the destination, and a direct mail campaign targeting group meetings and events.
These three awards bring the total number of Adrian Awards received by the ICVB to 14, since 2011. HSMAI presented the awards to the ICVB on Jan. 29, during the annual HSMAI Adrian Awards Gala at the New York Marriott Marquis, attended by more than 750 hospitality, travel and tourism
"The fact that these awards recognize the comprehensive expertise of our staff, as well as the actual results derived from creative efforts, is important,” said Maura Allen Gast, executive director of the ICVB. "The Adrian Awards stage represents the pinnacle of a very large and competitive industry. These awards are validation that what we do, we do well, and it delivers results."
This year's contest attracted more than 1,100 entries from around the world – the winners displayed premium industry knowledge and delivered excellent consumer engagement results. More than 200 subject-matter experts in advertising, digital marketing, media and public relations disciplines, along with prominent members of the travel industry, were selected for the panel that decided on the awards given.
Source: Irving Convention and Visitors Bureau