Written by Sissy Courtney
A panel of local business leaders discussed the latest social media trends and their impact on businesses at the Irving Chamber of Commerce Women’s Alliance Luncheon at the La Cima Club in Las Colinas on April 17.
Tracey Southers, President of Word Play, a public relations and marketing company in Grapevine, moderated the panel.
“Social media continues to be a hot topic, and even though it is relatively new, it seems like you can’t escape it or avoid it, even if you want to. Between Facebook, Twitter, Linkedin, Google Plus, Pinterest, Instagram…it’s everywhere, and it can be overwhelming,” Southers said. “If you’re like me, you’ve started paying attention to the little social media icons now: TV commercials, print advertisements, brochures, and websites. That makes the case for social media being a powerful business tool not only to market your products and services, but to communicate with your audiences and also for customer service.”